DirectOut has expanded its worldwide business network with the appointment of VCR Ltda. as its sole distributor for the Colombia market. Based in Bogotá, VCR will handle distribution of the full DirectOut product portfolio, and will provide technical and sales support to existing clients as well as those who will purchase the German manufacturer’s products in the future.

Established in 1993, VCR is a pioneering company that helped introduce digital audio to Colombia, and has held exclusive distribution of prestigious professional audio and video brands in the country for more than 25 years. The VCR team is composed of passionate and skilled professionals whose aim is to support clients in the selection, purchase, operation and maintenance of audiovisual equipment, and who can provide full support and assistance in IP network design, product repair and A/V installation.

Hernan Suescun, VCR’s CEO comments: “As a company, we aim to offer our clients the most advanced technologies available to the audiovisual world, especially now that new IP technologies are rapidly developing. DirectOut has the best solutions in terms of audio networking, routing and conversion along with a well-known quality and reliability.”

Lorenzo Sassi, Business Developer at DirectOut, adds: “A few months after we met with VCR for the first time it was quite clear to us that both companies had a common interest in developing their business together. VCR not only has skills and a deep knowledge of our products, but also has the passion that we look for when we are searching for a new distributor. We came together, and we are totally convinced that VCR is the perfect distribution partner for us in Colombia.”

Captions - left to right: Hernan Suescun (VCR Ltd.), Lorenzo Sassi (DirectOut GmbH), Angelica Sanchez (VCR Ltd.) and Alberto De la Cruz (VCR Ltd.)